Rushville Republican

News

February 4, 2014

PH Custom Lures: Baiting the competition

Long time Fayette County resident, Phil Hunt turned a hobby into a profession and now a successful business. Hunt is the principal owner of PH Custom Lures, a company he began in his garage and one that nine years later, is growing by leaps and bounds.

An avid fisherman and hunter his entire life, Hunt embarked on a pro-fishing career. As he put it, even though he had a great deal of success traveling and fishing throughout the country, the lures he bought and used were much the same that others were using.

During 2005, Hunt searched for different colored baits than those he and others frequently used.

“At the time, I was sending baits out to be repainted when I realized that I could get an air brush and paint my own. I wanted different colored baits that others didn’t have. A short time later, one of my buddies, pro fisherman Billy Lowen was over at my house and he said let’s make a balsa lure, a square bill bait, that’s where I guess it really began where I thought that I could do this and be successful at it,” Hunt said.

Hunt did a lot of research on how to make a fishing lure and a number of trials and errors later, he came up with one that he liked and the Crazy Ace was born.

He said he had some help from Lowen along the way who started using the bait and showing it around and the rest, as they say, is history.

“In a relatively short frame of time, I went from repainting baits for others to making a few hundred to making a few thousand handmade baits a year,” Hunt said.

He continued by saying that by that time, his repainting business had grown and he was repainting nearly 3,000 lures a year for other fishermen.

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