Rushville Republican

February 11, 2014

Florists prepare for busy Valentine's Day

By Kate Thurston Rushville Republican
Rushville Republican

---- — Every Feb. 14 across the world, candy, flowers and gifts are exchanged between loved ones, all in the name of St. Valentine.

People celebrate Valentine’s Day in several ways. One of the most popular ways is buying flowers.

Rushville Florist and Vogel’s Florist says Valentine’s Day is the busiest one-day holiday they have.

“We probably prepare 150-200 arrangements for that day,” owner of Rushville Florist Pam Mull said. “Valentine’s Day is very busy, depending on the weather. We sell a lot of flowers, but how well we do depends on not only weather but on what day of the week Valentine’s falls on. If it’s on a Tuesday, Wednesday or Thursday its better because couples are not as likely to go out to dinner. If it falls on a weekend, they tend to go out for dinner more.”

Vogel’s experience is similar.

“We normally do 200 plus on this one-day holiday,” Vogel’s co-owner Jennifer Vogel said.

“We order countless numbers of flowers a month in advanced just to make sure that we can have them available in our shop. We also are sure to stock up on vases, chocolates, balloons, spring blooming plants, and other gift items,” Vogel said. “Most people spend about $50-60 dollars on this day on flowers. It’s busy. We have a review with our employees to discuss their task for the day to be sure that everything will run smoothly.”

When buying flowers, there are several different arrangements from which to choose.

“Most men call or come in here and don’t care what they are getting,” Mull laughed. “They are fine with just about anything. We do have house specials we change every year. We also have arrangements we call ‘stargazer elegance’ which are very popular. We have something for everyone, even if they don’t have a specific idea.”

Contact: Kate Thurston at 765-932-2222, ext. 114