Rushville Republican

Community News Network

January 15, 2013

OKCupid releases app for 'Crazy Blind Dates'

(Continued)

OKCupid was acquired in 2011 by New York-based IAC/InterActiveCorp, media mogul Barry Diller's holding company. Last October, Yagan took over its portfolio of dating sites, which had $518 million in revenue in 2011, up 29 percent from the prior year. The company's other sites include Match.com, for people looking for serious relationships, and OurTime, for daters over age 50. Most of the sites either ask for a monthly subscription fee, like Match, or charge users to send messages. OKCupid, aimed at users ages 18 to 34, makes money mainly through advertising.

OKCupid attempted a Web-based version of Crazy Blind Date in 2007, but not enough users had smartphones at the time, the company said. Now the industry is shifting to mobile, with more people using apps than websites for dating in 2011 for the first time, according to an IBISWorld report. The OKCupid mobile app and website receive 20 times as much activity as in January 2012, according to the company.

Yagan has tracked all kinds of data on users to determine what they want from OKCupid — his company's blog, OKTrends, displays line graphs detailing things like a country's per capita GDP versus the percentage of people who are looking for casual sex on the site. Ultimately, he said, users are just looking for fun and convenience. But the average visit to the site lasts 20 minutes, since users must sift through messages or work on developing enough of a rapport with someone to attempt a first date.

Using the Crazy Blind Date app, the time spent on a smartphone can be less than two minutes. Your co-worker says you look good today? Go on a date tonight, and the app will pull options based on OKCupid's algorithm. Less forethought could be a good thing, said Sarah Wexler, author of "Awful First Dates: Hysterical, True, and Heartbreakingly Bad."

Text Only
Community News Network
  • The Simpsons still going strong

    The groundbreaking animation first hit the air Dec. 17, 1989, but the family first appeared on television in "The Tracey Ullman Show" short "Good Night" on April 19, 1987.

    August 21, 2014

  • Police chief resigns over racial slur repost to Facebook

    A repost on his personal Facebook page of a racially-charged comment by the original poster of a comedy video has forced the police chief of an Oklahoma city to resign his office.

    August 21, 2014

  • Does Twitter need a censor?

    Twitter decided last year to make images more prominent on its site. Now, the social network is finding itself caught between being an open forum and patrolling for inappropriate content.

    August 21, 2014

  • sleepchart.jpg America’s sleep-deprived cities

    Americans might run on sleep, but those living in the country's largest cities don't appear to run on much.

    August 20, 2014 1 Photo

  • Who should pay for your kids ACT?

    Thirteen states paid for 11th-grade students in all public high schools to take the ACT college admission test this year, with several more planning to join them in 2015.

    August 20, 2014

  • Pets.jpg Why do people look like their pets?

    As much as we might quibble over the virtues and vices of Canis domesticus, however, and over whether human nature is any better or worse than dog nature, even dog fanciers don't usually want to look like a dog.

    August 20, 2014 1 Photo

  • Ice bucket challenge trending up

    Internet trends are a dime a dozen these days. Everything from Tebowing to planking to the cinnamon challenge can cause a wave of social media activity that can last for weeks before fizzling out.

    August 19, 2014

  • Africa goes medieval in its fight against Ebola

    As the Ebola epidemic claims new victims at an ever-increasing rate, African governments in Sierra Leone, Guinea and Liberia have instituted a "cordon sanitaire," deploying troops to forcibly isolate the inhabitants in an area containing most of the cases.

    August 18, 2014

  • Democrat? Republican? There's an app for that

    If you're a Republican, you might want to think twice before buying Lipton Iced Tea, and forget about Starbucks coffee. If you're a Democrat, put down that Reese's Peanut Butter Cup, and throw away the cylinder of Quaker Oats in your pantry.

    August 18, 2014

  • Five myths about presidential vacations

    In the nuclear age, presidents may have only minutes to make a decision that could affect the entire world. They don't so much leave the White House as they take a miniature version of it with them wherever they go.

    August 15, 2014