Another thing with comics you wanted to be sure that you and your friends got together prior to purchasing any new comics. You and your friends would figure out who was to buy what comic and then after they had read the comics you would trade them around so everyone got to see all the comics available at the time. Add to that the popular act of collecting match books and you had fun in spades. Everyone smoked so everyone also put their product and company name on matchbooks. Although during the war the good old Zippo lighter was popular they cost a couple of bucks up to more than $5 for the deluxe model. So why buy a lighter when every where you went there was boxes of matchbooks for you to buy and use. Buy a smoke they gave you a matchbook to light up your purchase. I bet I at one time had 300 matchbooks all in a special page like book made just for that purpose. Just one more thing from way back when.