Rushville Republican

Columns

March 25, 2014

Somethin' for nothin'

(Continued)

Not all premiums promotions were aimed towards children. In 1929 General Mills introduced “Betty Crocker Coupons” that came in each bag of flour and could be used to reduce the price of Oneida flatware. In 1937 the coupons were changed to appear on the outside of the packaging of a number of their products including brownies and cake mixes. Varying in point value, they were redeemable for house wares through the Betty Crocker Catalog which was printed through 2006.

Kellogg also focused a large part of their premiums to the adult crowd. Through the years the have offered mail-in inducements for rose bushes and seed packets, and in-box premiums like spools of thread, button packages and, for a short period of time, nylon stockings

By far, the most bizarre of all premium offers came from Quaker Oats in 1955 when they sponsored the “Sergeant Preston of the Yukon” TV series. With each box of cereal the customer received a deed for one square inch of the Yukon Territory. To this day the “Great Klondike Big Inch Land Caper” is considered the most successful sales promotions in North American business history with over 21 million parcels distributed! Until next time.........Linda

Linda Hamer Kennett is a professional liquidation consultants specializing in down-sizing for seniors and the liquidation of estates and may be reached for question or comment at 317-429-7887 or lkennett@infy.rr.com

Text Only
Columns
  • Spying ways to have vacation fun I have a neighbor named John Campbell, and I am suddenly EXTREMELY suspicious of him.It all started with our summer vacation to Maryland. We made several excursions into Washington, D.C. from our “base camp” in Annapolis. In fact, of the five days we

    July 29, 2014

  • I expect them to do nothing Which crisis is at the top of the list this week? Is it the IRS scandal, the VA scandal, the fighting in Gaza, the emergence of ISIS as a deadly power in the Middle East, the intentional shooting down of Malaysia Airlines Flight 17 which killed nearl

    July 29, 2014

  • Word of advice So, what’s the word? Really, what is the word? With over 250,000 words in the English language, you’d think there would be a word for just about everything. Not so. Therefore, I am on a crusade to find a term for some everyday occurrences for which t

    July 29, 2014

  • There's something about Maryland My family unit has just returned from a death march – oops, make that, “vacation” – in Annapolis, Maryland. In spite of constant 96-degree temps (though it dropped as low as 95.7 at night), and the stifling humidity, we had lots of dolgurn fun. Mainl

    July 22, 2014

  • Learning to say goodbye From as far back as I can remember, saying hello has been a part of nearly each day.During my youth, it was used when I met new people my parents introduced me to and was frequently followed by a handshake. I couldn’t count the number of times I used

    July 18, 2014

  • Lessons from the largely forgotten war As we approach the official date on which the First World War started, July 28, 1914, when the first shots were fired by the Austro-Hungarians who invaded Serbia, it’s appropriate to think about the lessons that catastrophic event has taught us one h

    July 15, 2014

  • Please go away My wife is planning our summer vacation, which we will take in the fall. We took our spring vacation this summer. We got behind in 1984 and still haven’t caught up. I don’t have much input into the planning of these trips, but Mary Ellen did assign m

    July 15, 2014

  • Soothing '60's Surf Sounds I’m sitting in my home office enjoying a serenade of rhythmic pulsations emanating from the outside wall. It’s coming from our water spigot. No. 5 son (age 13) and his buddies are using it to fill water balloons. 1,500 water balloons to be exact. 1,5

    July 15, 2014

  • Soccer-stopping Storm a Lousy Treat What a great way to spend a Saturday morning in July: I’m sitting in my car with rain cascading on the roof, lightning skittering all over the sky, and thunder sockin’ it to the atmosphere with such force that I feel a rumbling in my bum.I’m staring

    July 8, 2014

  • Only in America - Top 10 As we move into the glorious months of summer, I thought you might be amused by reading the Top Ten List of what Canadians supposedly think of how things are going in this country. It’s a lot like David Letterman’s “top ten list.”Number 10: Only in A

    July 8, 2014