INDIANAPOLIS – For the fourth year in a row, the Better Business Bureau is supporting Small Business Saturday® on Nov. 30. Small businesses are the cornerstone of any community, creating jobs, spurring local economic growth and giving back to society.
In recent years, small businesses have been overshadowed by the holiday hype of “Black Friday” and “Cyber Monday,” which tend to emphasize major retailers. But small businesses have much to offer holiday shoppers.
The Better Business Bureau serving Central Indiana urges consumers to support the small businesses in their communities on Nov. 30, the Saturday after Thanksgiving.
It’s the perfect time to take a break from the crowded shopping mall, and instead check out the small stores and businesses in your neighborhood. You’ll find unique gifts, gourmet foods and more to make your holidays distinctive, fresh and fun. You might even discover your new favorite store.
2012 was a huge year for Small Business Saturday (SBS). Consumer awareness reached a reported 67%, and an estimated $5.5 billion was spent at small, independently-owned retailers, according to American Express OPEN, which launched SBS. Since Small Business Saturday was born in 2010 and officially recognized by the U.S. Senate in 2011, the once little-known campaign has become a movement that millions of individuals, businesses and communities have embraced nationwide.
With your help, Small Business Saturday could be even bigger this year. Get involved by helping your community prepare, promoting your local businesses and encouraging your friends and family to “Shop Small®.”
And don’t forget to go out and shop at your local businesses on Nov. 30. The more businesses and shoppers that get involved, the bigger and more beneficial the day will be for local communities. Remember to support your favorite locally-owned businesses all year long!
Businesses can take advantage of free tools offered online atfacebook.com/SmallBusinessSaturday. There is free signage, free ads on Twitter and lots of ideas to help grow your business.
For more information on Small Business Saturday, visit smallbusinesssaturday.com. For BBB Business Reviews on thousands of Central Indiana businesses – large or small – and for consumer information you can trust, visit indy.bbb.org.