Rushville Republican

Business

September 24, 2012

Raise your "Awareness" of benefits of life insurance

RUSHVILLE — You may be unaware of it, but September is Life Insurance Awareness Month. And when you consider the lifetime of benefits you and your family may receive from life insurance, you might agree that a month isn't too long to spend on this important part of your overall financial picture.

Unfortunately, too many Americans are uninsured or under-insured. In fact, nearly a third of all consumers think they need more life insurance, according to the 2012 Insurance Barometer Study, published by the nonprofit LIFE Foundation and LIMRA, a research and consulting organization that specializes in insurance and financial services.

It appears that one of the main reasons so many people lack sufficient life insurance is their perception that they can't afford it. Yet, the cost for basic term life insurance has fallen by about 50 percent over the past 10 years, according to the LIFE Foundation.

The cost - financial, emotional and psychological - of not having adequate life insurance certainly outweighs the expense of carrying the proper coverage. You'll hear about many things that are designed to "last a lifetime," but in the case of life insurance, that expression is appropriate. Consider the various times in which you should look at the need for life insurance:

l When you're married - Many married couples assume they won't need life insurance until they have children. But if you or your spouse died, would the surviving spouse's income be sufficient to pay off the mortgage, or even the rent? How about credit card balances, car loans or student loans?

l When you're married with young kids - Now, in addition to having to pay off the mortgage if anything should happen to you, your surviving spouse will have to find the money to educate your children - and that's a big challenge, given the rapidly escalating expenses associated with college. With sufficient life insurance in place, your spouse can deal with the high costs of higher education. Furthermore, if you have permanent life insurance, such as whole life or universal life, you have the potential to build cash value, which you may be able to tap to help pay for college - while you're still alive. (Keep in mind, though, that using some of your cash value could lower your policy's death benefit.)

l When your children are grown - Even with your children grown and gone, you can benefit from life insurance. For example, if your spouse outlives you by a decade or more, will he or she have enough money to enjoy a comfortable lifestyle?

l When you're retired - Your need for life insurance doesn't retire when you do. For one thing, you may be able to access the cash value of your permanent insurance to help meet your retirement expenses. (Keep in mind this may affect your death benefit.) And your policy's death benefit could help your children or other heirs deal with estate taxes, if any exist. Furthermore, if you'd like to be able to pass on something to your children or grandchildren, life insurance may be an ideal vehicle, because the proceeds are typically income tax free and can avoid the time-consuming process of probate.Ê

Life Insurance Awareness Month only lasts 30 days - but, as we've seen, life insurance can offer a lifetime of benefits. So make sure you get the coverage you need.

Brian Humphrey is a financial consultant and investment advisor.

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