Rushville Republican

Business

August 10, 2012

Chamber Board approves changing members to "partners"

RUSHVILLE — During its monthly board meeting, the directors of the Rush County Chamber of Commerce, voted unanimously to begin referring to its members as "partners."

"The board felt that describing our members as Ôpartners' is really more reflective of the new direction the Chamber is taking, in terms of partnering with our members to help meet their needs, on the one hand, and offering services to them to add value to their investment in the Chamber, on the other hand," Sandy Fussner, the Chamber's Development Manager, said.

Utilizing the term "partners" helps set the tone of the relationship between the Chamber and its members, Fussner added. "We want to get away from the idea that belonging to the Chamber of Commerce is simply a one-way street Ð that belonging involves more than just paying an annual fee. ÊWe've starting to offer new services to our members - and to the community - but we also want to be more responsive to the concerns and needs of our partners," she explained.

Ryan Berkemeier, Chamber president, echoed Fussner's comments.

"Members simply belong to an organization; partners help make it possible for the Chamber to be responsive to a much broader range of business and community activities and needs. We hope that by making this small change, we'll have a big impact on the way area businesses view their relationship with the Chamber," Berkemeier said. "A Ôpartner' signifies a much closer

working relationship as we strive to not only grow the Chamber, but also to expand the services we offer to make investing in the Chamber a mutually beneficial relationship," he explained.

- Rushville Republican

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