Rushville Republican

June 18, 2013

’30 Dairies in 30 Days’ features local farm in virtual tour of Indiana dairy farms


Rushville Republican

RUSHVILLE — INDIANAPOLIS – The American Dairy Association of Indiana (ADA) has extended an invitation to folks throughout the Hoosier state to visit “30 Dairies in 30 Days” during June’s National Dairy Month.

Sound like a lot of mileage to log? Not to worry – the visits are virtual, part of an innovative web feature found at www.WinnersDrinkMilk.com/30dairies. Launching this on-line element enables the dairy association to extend its reach tremendously, says ADA director of communications Jenni Purcell, RD.

The featured farm in your area is Hoeing Livestock Farms in Rushville.

Hoeing Livestock Farms was established in 1947, and now, three generations later, four Hoeing brothers are running the farm founded by their grandfather. The brothers milk 400 cows and farm 3,000 acres in Rush County. One of the brothers, Ken, was the rookie milkman at the Indianapolis 500 in 2013—getting the prepared for his job next year to hand the 2014 winning driver a refreshing glass of milk to refuel after the race. The Hoeing family is active in church and with the Rushville FFA chapter, who uses their farm to practice for dairy judging contests.

“During recent June Dairy Month celebrations, we’ve hosted public brunches at dairy farms around the state,” said Purcell. “Several hundred people attended each of these events, and feedback showed that our guests were fascinated by the various aspects of modern-day dairy farming on family farms.

“But we realized that we were reaching only a fraction of the state’s population through the brunches, and wanted to create a new way to share the stories of our dairy farm families with a greater percentage of the population. ‘30 Dairies in 30 Days’ is the answer.”

The site introduces visitors to 30 Indiana dairy farm families – selected from among the 1300 that milk over 174,000 dairy cows daily. In total, Indiana dairy farms produce 3.8 billion pounds of milk annually, while contributing over $743 million to the state’s economy each year.

An interactive map pinpoints the 30 featured farms located throughout the state. A click of the mouse takes visitors to each and every farm, where the families’ stories and photos are shared. Additional features include favorite recipes, upcoming events, quotes about the farming life, a plethora of fun and surprising dairy facts, and much more.